Tag Archives: directtoconsumer

Direct-to-consumer fertility tests confuse and mislead consumers, study shows

Direct-to-consumer fertility tests confuse and mislead consumers, study shows 1

Credit: CC0 Public Domain Direct-to-consumer hormone-based “fertility testing” for women is viewed by consumers as both an alternative, empowering tool for family planning, and a confusing and misleading one, according to the results of a new study from Penn Medicine. Findings from the small, first-of-its-kind ethnographic study reinforce the need …

Read More »